brief analysis of a digipak

Rihanna's Digipak for her LOUD album

Above is an image of the Digipak that Rihanna made for her album titled LOUD. Rihanna is an artist that will create quite sexual music which is clearly portrayed in the images. The running colour of red promotes that the album is about love, danger and even anger. The extreme close up shot of Rihanna's face which is the front cover lets the audience know who the artist.





The boldness of her red lipstick and hair colour connotes her influence on young women and the red also adds to the pop nature that her music can reflect. The CD image is of a rose as well as the image where Rihanna is laying on red roses, this could connote who Rihanna is as a person and her album; beautiful but feisty (as the thorns suggests).





As Rihanna is such as bold female who is well respected in the music industry, the fact that the album is titled 'LOUD' would suggest her personality. The typography is minimal and only shows the artist and album title name. The colour of the text is white which connotes purity among the harsh red.

The audience will see this digipak and instantly know its Rihanna. The image of her face, the typography and the bold red will all have an impact on the audience. They will guess that this album will be fiery which matches her strong-willed personality.